The role of affective expectations in attitudes towards tourism

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2017
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Marques, Carlos Peixeira
Leal, Carmem Teresa Pereira
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Social exchange theory (SET) has been the principal theoretical framework invoked to model attitudes of host communities regarding tourism development (Nunkoo, Smith, & Ramkissoon, 2013). After Ap (1992) SET model, most studies following this theory conceive that positive (benefits) and negative (costs) beliefs independently affect support for tourism. On the other hand, researchers applying attitude – behavioural models, such as the theory of planned behaviour (TPB), tend to consider an overall attitude depending on beliefs about specific impacts from tourism (e.g. Nunkoo and Ramkissoon, 2010). Others (e.g. Chen and Raab, 2012) propose combining both theories and model benefits and costs as predictors of residents’ overall attitude towards tourism. Regardless of the theoretical tradition, the vast majority of studies reported in the literature rely on cognitive appraisals to explain hosts’ attitudes and intentions about tourism and very few include an affective component. The main purpose of this paper is to assess the inclusion of beliefs about affective outcomes of tourism in a model of resident attitude and support for tourism.
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