Utilize este identificador para referenciar este registo: http://hdl.handle.net/10348/10052
Título: Merging wine and tourism-related services: evidence from the Douro (Portugal) wine region
Autor: Guedes, Alexandre
Rebelo, João Fernandes
Palavras-chave: Wine tourism
supply structure
symbiotic relationship
Douro region
Data: 2019
Resumo: This article examines the supply structure and merging level of tourism-related services of wineries, focusing on a set of internal and external resources, namely corporate information, wine, tourism-related services/activities, information about the wine region inter-institutional network. A sample of 25 wine companies which own 103 wineries in the Douro Wine Region (DWR) are examined and enhanced with seven international wine regions as a benchmark. Results suggest that wineries exhibit an adaptive and atomized organization which is based on mutualistic cooperation between wine and tourism rather than being founded on a core product-supplementary services norm. The benchmarking analysis indicates that the parameters that define the online positioning of wineries in the DWR are in line with the best practices worldwide.
Revisão por Pares: yes
URI: http://hdl.handle.net/10348/10052
Tipo de Documento: Artigo
Aparece nas colecções:CETRAD - Artigo publicado em Revista Científica Indexada

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