Utilize este identificador para referenciar este registo: http://hdl.handle.net/10348/1485
Título: Emotions, Motivations and Destination Positioning
Autor: Marques, Carlos Duarte Coelho Peixeira
Palavras-chave: Travel motivation
social psychology of tourism
destination marketing
Data: 2005
Editora: Dioko, Leonardo Anthony Najarro; So, Siu-Ian
Resumo: This paper presents a latent two-factor (pleasantness and arousal) model that successfully explains the affective perception of the routine daily environment by visitors to Douro Valley, a widely known wine region whose cultural landscape has been acknowledged as World Heritage, and is becoming an emergent tourism destination. Visitors more often attribute agitation related emotions to their home environment and pleasant low activated emotions to the destination. Level of urbanization of tourists’ residence was shown to be negatively related to pleasantness and positively related to arousal, which, in its turn, is positively related to escape motives and to the peaceful image of Douro. These findings, complemented with destination perceptions measured on a national sample of domestic travelers, are taken into account to contribute to targeting and positioning decisions, focusing discussion on the issue of destinations’ substitutability.
Revisão por Pares: yes
URI: http://hdl.handle.net/10348/1485
ISBN: 9789993751182
Tipo de Documento: Objecto de Conferência
Aparece nas colecções:OLD - DESG - Acta de Conferência

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