Please use this identifier to cite or link to this item:
Title: Emotions, Motivations and Destination Positioning
Authors: Marques, Carlos Duarte Coelho Peixeira
Keywords: Travel motivation
social psychology of tourism
destination marketing
Issue Date: 2005
Publisher: Dioko, Leonardo Anthony Najarro; So, Siu-Ian
Abstract: This paper presents a latent two-factor (pleasantness and arousal) model that successfully explains the affective perception of the routine daily environment by visitors to Douro Valley, a widely known wine region whose cultural landscape has been acknowledged as World Heritage, and is becoming an emergent tourism destination. Visitors more often attribute agitation related emotions to their home environment and pleasant low activated emotions to the destination. Level of urbanization of tourists’ residence was shown to be negatively related to pleasantness and positively related to arousal, which, in its turn, is positively related to escape motives and to the peaceful image of Douro. These findings, complemented with destination perceptions measured on a national sample of domestic travelers, are taken into account to contribute to targeting and positioning decisions, focusing discussion on the issue of destinations’ substitutability.
Peer Reviewed: yes
ISBN: 9789993751182
Document Type: Conference Object
Appears in Collections:OLD - DESG - Acta de Conferência

Files in This Item:
File Description SizeFormat 
Marques 200545light.pdf215,93 kBAdobe PDFThumbnail

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.