Utilize este identificador para referenciar este registo: http://hdl.handle.net/10348/1485
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dc.contributor.authorMarques, Carlos Duarte Coelho Peixeira-
dc.date.accessioned2012-01-13T16:12:05Z-
dc.date.available2012-01-13T16:12:05Z-
dc.date.issued2005-
dc.identifier.isbn9789993751182-
dc.identifier.urihttp://hdl.handle.net/10348/1485-
dc.description.abstractThis paper presents a latent two-factor (pleasantness and arousal) model that successfully explains the affective perception of the routine daily environment by visitors to Douro Valley, a widely known wine region whose cultural landscape has been acknowledged as World Heritage, and is becoming an emergent tourism destination. Visitors more often attribute agitation related emotions to their home environment and pleasant low activated emotions to the destination. Level of urbanization of tourists’ residence was shown to be negatively related to pleasantness and positively related to arousal, which, in its turn, is positively related to escape motives and to the peaceful image of Douro. These findings, complemented with destination perceptions measured on a national sample of domestic travelers, are taken into account to contribute to targeting and positioning decisions, focusing discussion on the issue of destinations’ substitutability.eng
dc.language.isoengeng
dc.publisherDioko, Leonardo Anthony Najarro; So, Siu-Ian-
dc.relation.ispartofCETRAD - Centro de Estudos Transdisciplinares para o Desenvolvimentopor
dc.rightsopenAccess-
dc.subjectTravel motivationeng
dc.subjectsocial psychology of tourismeng
dc.subjectdestination marketingeng
dc.titleEmotions, Motivations and Destination Positioningeng
dc.typeconferenceObject-
degois.publication.firstPage415-
degois.publication.lastPage423-
degois.publication.locationMacaupor
degois.publication.titleInternational Conference on Destination Branding and Marketing for Regional Tourism Development Macao S.A.R., China, 8 - 10 December 2005 : conference proceedings CD-ROM-
dc.peerreviewedyes-
Aparece nas colecções:OLD - DESG - Acta de Conferência

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