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dc.contributor.authorJoukes, Veronika-
dc.contributor.authorLourenço-Gomes, Lina-
dc.contributor.authorMarta-Costa, Alexandra-
dc.description.abstractIn a first client-focussed section (Part 1), Rosa Maria Riveiro Conde, Andrés Mazaira and Patrício Ricardo Soares Costa surveyed customers of northern Portuguese thermal tourism units about their perceptions of the service quality (Chapter 1.1). Joaquim Antunes then relates the results of a questionnaire he distributed among clients at similar businesses in the centre of Portugal in order to highlight the importance of relationship marketing for the medical and wellness tourism branch (Chapter 1.2). Finally, Mei-Ting Hsieh and Timothy Lee present the outcome of their questionnaire survey, carried out at Taiwanese (thermal or mineral spring) spa destinations to determine the most important motivations of clients, and formulate some changes that should be made with regard to the elaboration of more efficient marketing strategies (Chapter 1.3). Maria João Carneiro, Celeste Eusébio, Elisabeth Kastenholz and Helena Alvelos open the second part that concentrates on result-focussed case studies (Part 2) with their analysis of the socioeconomic impacts of a Portuguese social health tourism program at micro and macro levels in Portugal (Chapter 2.1). Timothy Lee ends his critical analysis of the Australian spa hotel industry with a list of very concrete recommendations that can immediately be implemented by medical and wellness tourism business owners and authorities (Chapter 2.2). He and Boram Lim co-authored and obtained similarly concrete outcomes when comparing the same subsector, spa hotels in Australia, with ryokan facilities in Japan (Chapter 2.3). Also very practical are the results of the innovation-focussed case studies (Part 3). Ana Isabel Renda, Júlio da Costa Mendes and Patrícia Oom do Valle suggest that the wellness potential of the spas at hotels in Loulé (Algarve) should also be used by the residents in order to combat seasonality and increase profitability (Chapter 3.1). Using the example of Ourense, the Galician spa capital, Noelia Araújo Vila and José Antonio Fraiz Brea argue for marketing these kinds of destinations by using them as locations for the making of (parts of) soap opera series, films, and so forth (Chapter 3.2). Jesús Raúl Navarro García and Frederico Alvim stress the potential of the natural surroundings for marketing medical and wellness destinations (Chapter 3.3). Finally, analysing the online information search behaviour of Finnish rural well-being tourists, Anja Tuohino and Juho Pesonen come to very practical conclusions that, like all the case studies presented in this book, can inspire other players in the medical and wellness sector (Chapter 3.4).por
dc.description.sponsorshipFrom the beginning, the organising committee invested a lot of energy in networking, as it was its intention to strengthen relationships between the most diverse stakeholders of the medical and wellness tourism sector in the euroregion Galicia-North of Portugal. Therefore, the list of partners and sponsors is very extensive.1 On the Portuguese side, we would like to mention the municipality of Chaves, AETUR, ADIRBA, CETIES, ADITEC, ULP, ADRAT, AMAT, Turismo de Portugal, Porto e Norte de Portugal, ATP, Centenário do Turismo, FCT, Hotel Casino of Chaves (Solverde), Vidago Palace Hotel (Unicer), Termas de Chaves, Termas de Pedras Salgadas, Termas do Norte de Portugal, AQUATOUR, and the journal Turismo & Desenvolvimento. On the Galician side, we give special thanks to Xunta da Galicia – Secretaria Geral para o Turismo, TurGalicia, University of Vigo (Master of Tourism in Ourense), AEITE, GAL, TermaRed, Termatalia, and Observatorio do Termalismo. At the international level, we could count on the full support of the special interest group ‘Health and Wellness Tourism’ of the Association for Tourism and Leisure Education (ATLAS). Most of the credit, however, must be given to CCDR - Norte, ON2, and EU – FEDER2 who funded the whole event (inclusive of the edition of the book of abstracts, the proceedings and the present book) coded as NORTE-07- 0927-FEDER-000197 – CHAVES 2011 – (From Villes Thermales to) Sustainable Health and Wellness Destinations.por
dc.relation.ispartofCETRAD - Centro de Estudos Transdisciplinares para o Desenvolvimentopor
dc.subjectHealth and wellness tourismpor
dc.subjectMedical tourismpor
dc.subjectSpa tourismpor
dc.titleSustainable Medical and Wellness Destinations: Client-, Result- and Innovation-Focussed Case Studiespor
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