Presença da cultura geek nos media portugueses
Data
2019-04-16
Autores
Título da revista
ISSN da revista
Título do Volume
Editora
Resumo
A cultura geek tem vindo a crescer ao longo do século XXI devido a vários fatores, nomeadamente a popularidade dos seus conteúdos pelos meios de entretenimento. Porém existe uma falta de atenção académica para uma cultura que traz consigo lucro em vários mercados. A presente dissertação tenta exemplificar o que caracteriza esta comunidade, desempenhando um papel de guia introdutório. Assim apresenta-se a distinção entre o grupo geek de nerd, como também uma representação do estilo de vida da comunidade - as suas interações sociais, a cultura fã e o uso dos seus conteúdos pelos mass media. Reflete-se ainda o espectro desta comunidade no território português, desde a apresentação de eventos até opiniões dos seus integrantes. Para a realização da análise destes pontos, utilizou-se uma metodologia de pesquisa qualitativa. O estudo é maioritariamente descritivo com base de uma pesquisa documental, ou seja, para explicar os fenómenos introduzidos neste documento, empregase a observação de académicos e jornalistas sobre esta área, como também valores e factos que demonstram a adesão e a importância da cultura geek nos media atuais. Adicionalmente completa-se este estudo com entrevistas realizadas a integrantes de ambas as comunidades. Como tal, será retratado a origem, o estilo de vida, o sucesso de filmes em Hollywood e a entrada no mercado português da cultura geek, de forma entender o domínio desta cultura em vários meios e setores, e como esta oferece vários pontos relevantes a serem estudados.
Geek culture has grown over the course of the 21st century because of various aspects, namely the popularity of its content by numerous entertainment network. But there is a lack of academic attention to the culture that provides profitable content in several markets. The present dissertation tries to exemplify certain points that characterizes this community, as being an introduction guide. Thus, this document distinguishes the geek group of the nerds, and present various aspects that represent the lifestyles of these individuals – their social interaction, the fan culture and the use of their content by the mass media. The spectrum of this community is also reflected in the Portuguese territory, namely the numerous events and the opinions of people that represent the comunity For the analysis of these points, a qualitive research methodology was used. The study is mainly descriptive based on documentary research, that is, to explain the phenomenon introduced in this document, it used the observation of scholars and journalists in this area, as well values and facts that demonstrate the adhesion and importance of culture geek in current stockings. To complete this investigation, there are interviews made to individuals that are inside both communities. In conclusion, it will portray the origin, lifestyle, success of films in Hollywood and the entry of geek culture into the Portuguese market, in order to understand the dominance of this culture in various media and sectors.
Geek culture has grown over the course of the 21st century because of various aspects, namely the popularity of its content by numerous entertainment network. But there is a lack of academic attention to the culture that provides profitable content in several markets. The present dissertation tries to exemplify certain points that characterizes this community, as being an introduction guide. Thus, this document distinguishes the geek group of the nerds, and present various aspects that represent the lifestyles of these individuals – their social interaction, the fan culture and the use of their content by the mass media. The spectrum of this community is also reflected in the Portuguese territory, namely the numerous events and the opinions of people that represent the comunity For the analysis of these points, a qualitive research methodology was used. The study is mainly descriptive based on documentary research, that is, to explain the phenomenon introduced in this document, it used the observation of scholars and journalists in this area, as well values and facts that demonstrate the adhesion and importance of culture geek in current stockings. To complete this investigation, there are interviews made to individuals that are inside both communities. In conclusion, it will portray the origin, lifestyle, success of films in Hollywood and the entry of geek culture into the Portuguese market, in order to understand the dominance of this culture in various media and sectors.
Descrição
Dissertação de Mestrado do Curso de Ciências da Comunicação
Palavras-chave
cultura geek , nerds , comunidade , cultura fã , filmes , mercado português