Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal

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dc.contributor.authorRachão, Susanapt_PT
dc.contributor.authorJoukes, Veronique Nelly Paul Mariept_PT
dc.date.accessioned2020-10-15T09:50:33Z
dc.date.available2020-10-15T09:50:33Z
dc.date.issued2017
dc.description.abstractOnline tourism contents is formed by the three R’s: reviews, ratings, and recommendations made by travellers. The aim of this article is to explore the use of Facebook by agritourism operators in promoting experiences and to find out how the three R’s can help in co-creating the branding of rural destinations. This study adopted an exploratory approach, using qualitative and quantitative methods and questions about how Facebook is used by private agritourism operators, highlighting its potential for the co-creation of destination branding.pt_PT
dc.identifier.issn2182-1453
dc.identifier.urihttp://hdl.handle.net/10348/10158
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.ispartofCETRAD - Centro de Estudos Transdisciplinares para o Desenvolvimentopt_PT
dc.rightsopen accesspt_PT
dc.subjectagritourismpt_PT
dc.subjectsocial networking sitespt_PT
dc.subjectco-creationpt_PT
dc.subjectdestination brandingpt_PT
dc.subjectcreative experiencespt_PT
dc.titleCo-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugalpt_PT
dc.typejournal articlept_PT
degois.publication.firstPage1933pt_PT
degois.publication.issue27/28pt_PT
degois.publication.lastPage1946pt_PT
degois.publication.locationAveiropt_PT
degois.publication.titleRevista Turísmo & Desenvolvimentopt_PT
dspace.entity.typePublicationen
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