Trends in honey purchase and consumption in Trás-os-Montes region, Portugal

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dc.contributor.authorRibeiro, Mariapt_PT
dc.contributor.authorFernandes, Antóniopt_PT
dc.contributor.authorCabo, Paulapt_PT
dc.contributor.authorDiniz, Franciscopt_PT
dc.date.accessioned2020-10-09T14:02:41Z
dc.date.available2020-10-09T14:02:41Z
dc.date.issued2019-03
dc.description.abstractHoney is considered the only food of animal origin that can be consumed without being processed. The literature presents several reasons why people consume honey, namely, it being a natural and healthy prod- uct known for its dietary, nutritional and medicinal characteristics. Moreover, other reasons for honey’s pur- chase include the product quality; the region of origin; the information available on the product’s label, the brand’s reputation; and the variety, texture, taste, aroma, appearance, packaging and price of honey. Thus, we intend to identify determinant factors on which consumers base their purchasing decision. Therefore, we developed a cross-sectional study based on a non-probabilistic sample of 474 individuals, 399 of whom were honey consumers. We collected the data in the period from March to May 2016 using a questionnaire [1], which we applied directly to consumers in the city of Bragança. Later, we analysed the data with SPSS 23.0 software. The data analysis included a univariate descriptive analysis and a multivariate analysis that in- volved assessment of a binary logistic regression in order to identify the determinant factors for purchasing and consuming honey. The statistically significant parameters included taste, colour, origin, and certifica- tion label, at a significance level of 1 %. These characteristics explained 68.9 % of the consumer’s decision to purchase honey. It is noteworthy that non-consumers considered the certification label important (when purchasing the product to offer to someone), while in the process of decision-making honey consumers val- ued taste, colour and country of origin.pt_PT
dc.identifier.other10.17059/2019-3-15
dc.identifier.urihttp://hdl.handle.net/10348/10115
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relation.ispartofCETRAD - Centro de Estudos Transdisciplinares para o Desenvolvimentopt_PT
dc.rightsopen accesspt_PT
dc.subjectconsumerspt_PT
dc.subjecthoneypt_PT
dc.subjecttrendspt_PT
dc.subjectdeterminant factorspt_PT
dc.subjectpurchasept_PT
dc.titleTrends in honey purchase and consumption in Trás-os-Montes region, Portugalpt_PT
dc.typejournal articlept_PT
degois.publication.firstPage822pt_PT
degois.publication.issue3pt_PT
degois.publication.lastPage833pt_PT
degois.publication.locationRússiapt_PT
degois.publication.titleEconomy of Regionpt_PT
degois.publication.volume15pt_PT
dspace.entity.typePublicationen
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