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Title: The production of tourism in Ponta Negra, Northeast Brazil: policies, representations and logics of desire
Authors: Sacramento, Octavio José Rio do
Keywords: Tourism production
socio- spatial changes
public policies
logics of desire
Ponta Negra (Natal; Brazilian Northeast)
Issue Date: 2017
Abstract: This article discusses how the beach neighbourhood of Ponta Negra (Natal, RN), in the Northeast of Brazil, came to experience the intensive tourist development that now characterises it. Its origins as a fishing village, its gradual emergence as a local resort and the internationalisation of its tourism in the late twentieth century are examined. The discussion of this process demonstrates how public policies have played a major role not only in configuring the model of spatial planning and urbanisation that was adopted, but also in defining Europe as the main geographical focus of tourist internationalisation, in creating attractive conditions for foreign investment, and in the construction and dissemination of a tourist identity largely founded on past images and desires. At the same time, this discussion of Ponta Negra’s tourist-capitalist appropriation, Europeanisation and its (re)production as a site of racialised desires contributes to a better understanding of the ambivalent spatialities and multiple tensions that coexist in the neighbourhood today. The analysis presented here draws on empirical data collected during a period of ethnographic fieldwork in which the predominant methodologies included participant observation, semi-structured interviews and documental and statistical research.
Peer Reviewed: yes
ISSN: 1476-6825
Document Type: Article
Appears in Collections:CETRAD - Artigo publicado em Revista Científica Indexada

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