Conceptualizing Portugal as a tourist destination through the textual content of travel brochures
Data
2016
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Elsevier
Resumo
This research adopts phenomenology as a methodological conception that assumes an ontology that coalesces the destination's attributes and the tour operators' perception of the destination. The main focus of this paper concerns the analysis of tourism packages' discourses and its linguistic signs which evoke an understanding and factual (conceptual) knowledge of mainland Portugal as a destination. The results suggest that a new lan- guage of tourism is being articulated and transferred to society (main inbound markets) through a network of concepts that bring to fruition a new prototype of mainland Portugal through a wider set of signifying structures. Observed lexical reiterations across all tour operators' discourses suggest that representations of mainland Portugal are implanted with dominant ideological constructs. Despite the overlapping articulations of meaning and interpretation the tour operator's discourse exhibits a richer semantic structure and unveils the implication of places as organizers of space into centres of meaning.
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Textual content , Mental models , Conceptual mapping , Phenomenology , Travel brochures , Portugal