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Title: Wine firm’s size and economic performance: Evidence from traditional Portuguese wine regions
Other Titles: Grapes and wines: advances in production, processing, analysis and valorization
Authors: Rebelo, João Fernandes
Gouveia, Sofia Helena Cerqueira de
Gomes, Lina Sofia Matos Lourenço
Costa, Ana Alexandra Vilela Marta Rio
Keywords: competitiveness
demarcated wine regions
economic performance
wine industry
monopolistic competition
Issue Date: 2018
Abstract: The wine market is an excellent example of monopolistic competition, demonstrating both vertical and horizontal product differentiation. The propensity toward monopolis- tic competition and the asymmetric preferences of wine consumption can justify the coexistence of different sized wineries. The main goal of this chapter is to analyze the economic performance of wineries, using indicators widely employed in economic and business literature, and to assess the potential influence of size on firm’s performance. To achieve this goal, different statistical tests are applied to firms ́ data collected from two representative Portuguese demarcated wine regions (Douro and Vinho Verde). The results confirm that the wine firm’s performance is a multidimensional construct, exhibiting similarities and differences, according to the index used. The size of firms increases their export performance but exhibits a nonstatistical effect on the financial performance. The indices of productivity and productive efficiency show that there is no standard behavior. The results of this study can be useful both for managers and public decision-makers, given the importance of controlling economic performance in order to guarantee the industry’s competitiveness in an increasingly globalized wine business.
Peer Reviewed: yes
ISBN: 978-953-51-3834-1
Document Type: Book Chapter
Appears in Collections:CETRAD - Capítulo ou Parte de Livro

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