Public participation in urban heritage promotion: residents’, visitors’, and students’ contributions
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2018
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the border with Spain, in the interior north of Portugal, and it took place within the
Monumental Chaves – Valuing and Promoting Cultural Values and Heritage Strategic
Programme. This programme focussed on keeping and promoting the town’s monumental
heritage (both architectural and archaeological) at the heart of the town’s historic centre, and
aimed to make a positive difference on the development of the territory in which it is located.
It included a set of studies on impact monitoring which ended up attaining goals that had not
been foreseen in the initial programme, not only because these were purposely extended, but
also because of the methodological approach that was chosen. Thus, this article presents the
residents’, students’, and visitors’ perspectives on the subject of monumental heritage
protection, conservation and enhancement. Results show that protection, conservation, and
enhancement of cultural heritage still matters for the population segments whose opinions
were taken into consideration, who acknowledge its value as a solid resource for the town’s
and the region’s development. Cultural tourism as a personal strategy of informal selflearning also plays a specific role. Worth mentioning is the fact that young people have
different and broader views on the future of both the heritage and of the town containing it.
Results of the studies in question amply justify a promotion and development proposal that
goes beyond the limits of the town’s historic centre and bestows on it a major role in terms of
the town’s and the region’s development. The conclusions of the study are a contribution to
increase public opinion monitoring and public participation in actions designed to enhance
cultural heritage, more so in towns which have an historic centre.
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historic centre renewal , public participation , cultural tourism , youth , regional development