Contribution to understand the profile of the wine consumer: a multivariate data analysis

Contribution to understand the profile of the wine consumer: a multivariate data analysis

Ficheiros

Contribution-to-understand-the-profile-of-the-wine-consumer.pdf (12.21 MB)

Data

2017-06

Autores

Rebelo, João Fernandes

Gomes, Lina Sofia Matos Lourenço

Correia, Elisete

Ferreira, Carla

Baumert, Philippe

Plumejeaud, Christine

Palavras-chave

wine , market segmentation , consumer behavior , multivariate data analysis

URI

http://hdl.handle.net/10348/10269

Coleções

CETRAD - Comunicação em Conferência

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