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Title: Contribution to understand the profile of the wine consumer: a multivariate data analysis
Authors: Rebelo, João Fernandes
Gomes, Lina Sofia Matos Lourenço
Correia, Elisete
Ferreira, Carla
Baumert, Philippe
Plumejeaud, Christine
Keywords: wine
market segmentation
consumer behavior
multivariate data analysis
Issue Date: Jun-2017
Peer Reviewed: yes
Document Type: Conference Object
Appears in Collections:CETRAD - Comunicação em Conferência

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