O uso do sistema gerencial Planes como ferramenta estratégica de gestão e desempenho, no planejamento empresarial
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2015-09-22
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O cenário atual do new business, no mundo globalizado, se compara a uma grande panela de pressão, onde os blocos comerciais, países, organizações, dirigentes e pessoas são atingidos por fatores positivos ou negativos diante dos sistemas de geração de riquezas impostos pelo capitalismo. Esse fenômeno que afetou até mesmo países orientais tornou a competitividade intrinsecamente ligada à sobrevivência empresarial. Alguns aspectos do futuro podem ser conhecidos, pois decorrem de evoluções previsíveis, como o aumento de memória e de velocidade dos computadores, assim como o uso do dinheiro eletrônico ou a moeda digital. Nesse cenário, o planejamento é a ferramenta que poderá fazer a diferença no posicionamento das organizações no mercado, a partir de uma gestão estratégica que definirá as ferramentas gerenciais, aliada ao planejamento estratégico que se utiliza de softwares, para maximizar a gestão empresarial. Conhecer e avaliar o uso do sistema PLANES de gestão, como o elo entre o conhecimento do presente e o conhecimento almejado das ações do futuro, é o foco principal desta pesquisa que tem como universo a avaliação de dezasseis executivos que implementaram a adoção dessa ferramenta em suas organizações como incremento de competitividade, à medida que esta proporciona maior conhecimento sobre todas as etapas do planejamento, possibilitando adequações a processos e respostas em curto espaço de tempo, corrigindo eventuais desvios padrões.
The current scenario of the new business in the globalized world, is compared to a large pressure cooker, where commercial blocks, countries, organizations, leaders and individuals are affected by positive or negative factors in front of the wealth generation systems imposed by capitalism. This phenomenon, which affected even Eastern countries, became tightly linked to the competitiveness business survival. Some aspects of the future can be known, because they came from predictable developments, such as increase of memory capacity and power of computers, as well as the use of electronic money or digital currency. In this scenario, planning is the tool that can make a difference in the positioning of organizations in the market, through a strategic management that define the management tools, together with a strategic planning that uses software to maximize business management. Understand and evaluate the use of management system PLANES, as the link between the knowledge of the present and desired knowledge of the actions of the future, is the main focus of this research is to review the universe of sixteen executives that implemented and adopted this tool in their organizations as a tool to increase the competitiveness, as this provides greater insight into all planning phases, enabling adjustments on the processes and responses in a short time, correcting any deviations from the standards.
The current scenario of the new business in the globalized world, is compared to a large pressure cooker, where commercial blocks, countries, organizations, leaders and individuals are affected by positive or negative factors in front of the wealth generation systems imposed by capitalism. This phenomenon, which affected even Eastern countries, became tightly linked to the competitiveness business survival. Some aspects of the future can be known, because they came from predictable developments, such as increase of memory capacity and power of computers, as well as the use of electronic money or digital currency. In this scenario, planning is the tool that can make a difference in the positioning of organizations in the market, through a strategic management that define the management tools, together with a strategic planning that uses software to maximize business management. Understand and evaluate the use of management system PLANES, as the link between the knowledge of the present and desired knowledge of the actions of the future, is the main focus of this research is to review the universe of sixteen executives that implemented and adopted this tool in their organizations as a tool to increase the competitiveness, as this provides greater insight into all planning phases, enabling adjustments on the processes and responses in a short time, correcting any deviations from the standards.
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Dissertação de Mestrado em Gestão
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Gestão estratégica , Estratégia empresarial , Planeamento estratégico